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Associate Professor of Marketing
Full time


Dr. Barat

Dr. Barat teaches Principles of Marketing, Personal Selling, Consumer Behavior, Retailing and Global Marketing at Penn State Mont Alto. Within the 2015-16 academic year, he will also introduce some new courses in alignment with the changing job market, such as Marketing Research and Sports Marketing. He also conducts research on diverse topics, including consumer promotions, effects of outreach activities on faculty promotion and tenure, the ethics of outsourcing drug trials to third world countries, students' perceptions about the sales profession, small town banking services, and Bollywood. He also disseminates his research findings through national and international conferences.

Most recently, Dr. Barat also assumed the responsibility of coordinating the set up and operation of the Penn State Mont Alto International and Intercultural Programs Office. The goal of the IIPO is to foster diversity among the community and encourage stakeholders to appreciate the importance of global awareness. Such initiatives include multicultural events, guest speakers, movie screenings, off-campus trips to places of international significance, and incorporating diversity issues into the curriculum.

As part of the diversity and multicultural initiative, Dr. Barat is leading the ‘Incredible India' embedded study abroad program during 2015-16 along with two other faculty members. Spanning about two weeks including travel time, this trip is a once-in-a-lifetime opportunity for any Penn State student to experience the land of the Taj Mahal, Gandhi and Mother Teresa! Students can enhance their knowledge of the topic or topics of their choice and widen their horizons by sharing their travel experiences with the Penn State community following the trip. Dr. Barat extends a warm welcome to Penn State students and invites those who are interested to be a part of this experience!

In his spare time, Dr. Barat loves to cook, listen to music, play the drums, and travel. He resides in Hagerstown, Md., with his wife and two children.

Most Recent Publications:

Barat, Somjit and Hanafiah Harvey (2015). “A Benefit-Maximization Solution to Our Faculty Promotion and Tenure Process,” accepted for publication in Journal of Educational Issues, Vol.1(2).

Barat, Somjit, Clinton Amos, Audhesh Paswan and Gary Holmes (2013). “An Exploratory Investigation into How Socioeconomic Attributes Influence Coupons Redeeming Intentions,” Journal of Retailing and Consumer Services, 20(2), March, 240-247.

Barat, Somjit and Lilly Ye (2012). “Effects of Coupons on Consumer Purchase Behavior: A Meta-Analysis,” Journal of Marketing Development and Competitiveness, Vol. 6(5), 131-144.

Barat, Somjit and John E. Spillan (2012). “An Exploratory Study of Customer Satisfaction in a Community Bank,” International Journal of Customer Relationship Marketing and Management, Vol. 3(3), 15-32.


Ph.D. in Marketing, University of North Texas, Denton, Texas, 2007

M.B.A. specialization in Information Technology, University of Kansas, Lawrence, Kansas, 1999

M.A. in Economics, University of Kansas, Lawrence, Kansas, 1996

M.A. in Economics, Jadavpur University, Calcutta, India, 1993

B.A. in Economics, Jadavpur University, Calcutta, India, 1990


E-mail: sub26@psu.edu

Phone: 717-749-6207

Office: 113 Goddard Building